Every marketing expert will confirm that good customer service plays a vital role in the success of a business, whatever size and field it may be. It’s your customers who are most successful at spreading the word of your excellent service and they will help more than anything to grow your customer base. A popular way of improving customer service is to add an online chat to your website or social media page. It’s a successful way for customers to find out more about your company and service without having to leave your webpage. Your customer’s confidence will increase and it’s sure to improve your conversion rates. Let’s look at a few reasons why live chat support is so important for every modern business.